
Ouai and Heaven Mayhem are combining Ouai fragrances with Heaven Mayhem's vintage-inspired amulet necklace designs. The pieces are refillable, linking fragrance consumption to a reusable jewelry format.
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Ouai and Heaven Mayhem are combining Ouai fragrances with Heaven Mayhem's vintage-inspired amulet necklace designs. The pieces are refillable, linking fragrance consumption to a reusable jewelry format.
12:00 PMWWD
New Balance will release a 76ers-colored version of Tyrese Maxey's Maxey V1 signature sneaker next month. The new style connects the recently launched shoe to Maxey's team identity.
11:08 AMWWD
Summary
Ouai and Heaven Mayhem are combining Ouai fragrances with Heaven Mayhem's vintage-inspired amulet necklace designs. The pieces are refillable, linking fragrance consumption to a reusable jewelry format.
The collaboration shifts fragrance toward a visible, collectible accessory rather than a conventional bottle. Ouai
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The partnership shows how beauty and accessories brands are using refillable, collectible products to create new reasons for repeat buying.

Summary
New Balance will release a 76ers-colored version of Tyrese Maxey's Maxey V1 signature sneaker next month. The new style connects the recently launched shoe to Maxey's team identity.
The early team-color release gives the Maxey V1 a sharper connection to Philadelphia fans and
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
The colorway turns Maxey's team affiliation into a direct sales lever for his new signature franchise.
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