Fashion

Topic overview

Coverage of the global fashion industry, including luxury and mass-market brands, designers, runway and seasonal collections, retail and e-commerce, and major executive or creative-director changes shaping the sector.

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Jul 10, 2026Wwd Com

7 Fashion and Beauty Store Openings to Know in Southern California

A wave of fashion, beauty, and lifestyle retailers is opening new stores across Southern California, including flagships and first entries into the California market. The expansion targets high-traffic retail corridors with experiential formats and brand-building footprints. More openings signal confidence in store-led growth and intensify the fight for Southern California’s premium retail real estate and shoppers.

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Jul 10, 2026Wwd Com

A$AP Rocky Is Collaborating on Puma’s Most Classic Sneaker for the First Time

A$AP Rocky is partnering with Puma on a first collaboration centered on the brand’s Suede sneaker. The release applies his signature distressed, worn-in aesthetic to one of Puma’s most established silhouettes. A celebrity-led refresh of a core classic is a low-risk way for Puma to create scarcity and margins without building a new silhouette.

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Jul 10, 2026Wwd Com

Vince Men’s Spring 2027: Updating the Classics

Caroline Belhumeur’s Vince Men’s Spring 2027 collection keeps the brand’s core wardrobe intact while adjusting key bestsellers through new color, proportion, and understated fabrication updates. Brands built on essentials win or lose on disciplined iteration that keeps classics feeling new without breaking what already sells.

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Jul 10, 2026Wwd Com

Birds of a Feather: Jennifer Lopez, Emma Corrin and More Flock to Plumed Styles During Paris Couture Week

Celebrities including Jennifer Lopez and Emma Corrin leaned into feathered looks during Paris Couture Week, with plumage featured prominently in designs tied to houses like Schiaparelli and Michael Kors. When a single embellishment becomes the week’s signal, it shapes what gets worn, photographed, and copied into the broader fashion pipeline.

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Jul 10, 2026Wwd Com

Shein Gains Beijing Approval for Hong Kong IPO

Shein has secured Beijing approval to pursue an initial public offering in Hong Kong after prior efforts to list in London and New York stalled. The company is now positioned to move forward with the Hong Kong listing process. A viable Hong Kong IPO could recapitalize the sector's most disruptive player and reshape competitive pressure across global apparel retail.

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Jul 10, 2026Wwd Com

Millie Bobby Brown Elevates Her Floral Summer Dress With a Jelly Take on the Thong Sandal Trend

Millie Bobby Brown styled a floral Donde Esteban summer dress with jelly thong sandals, tapping into the ongoing thong-sandal revival. The look frames a casual seasonal dress through a playful, trend-forward footwear choice. Celebrity endorsement can rapidly turn a low-cost footwear detail into a high-volume trend with immediate retail impact.

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