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1:15 PMBloomberg Markets
Viral Handbags Turn Small Designer Into Fashion Star
Summary
A TikTok video turned Pierre Laborde's handmade leather bags from a local street-market staple into a sought-after fashion accessory. Demand now exceeds his small team's production capacity, but Laborde says he will protect the designs' individuality and craftsmanship instead of mass-producing them or partnering with major retailers.
Viral attention has created more demand than Laborde can fulfill, forcing a choice between controlled
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Why it matters
For independent designers, virality can bring global demand before they have the capacity, capital, or desire to scale.
Richard Avedon began at Harper’s Bazaar, where his striking early fashion shoots transformed the form issue after issue. He later became The New Yorker’s first and, for a long period, only staff photographer.
The decisive shift came before Avedon’s New Yorker tenure: his Bazaar work made the fashion
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Why it matters
Avedon helped turn fashion photography from product presentation into a defining form of visual culture.