46 stories from 5 sources

On’s Mbappé coup accelerates fashion’s wider realignment

Day’s Recap

The deal was the day’s clearest sign that sportswear competition is spreading beyond established category boundaries.

Supporting Articles

3:30 PMCNBC

Nike parts ways with Kylian Mbappé; soccer superstar signs with On

Summary

Kylian Mbappé is leaving Nike after roughly two decades with the brand to sign with On. The agreement is On's first partnership with a soccer player.

On gains a globally recognized athlete as it expands beyond its established running and lifestyle

Why it matters

The partnership signals On's ambition to compete for cultural and commercial relevance beyond running.

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2:53 PMWWD

Kylian Mbappe Ditched Nike for On — Where Does That Leave the Balance of Superstar Endorsements?

Summary

Kylian Mbappe’s move from Nike to On reshapes the competitive landscape for sportswear endorsements, although Nike still retains several major athletes.

Mbappe’s departure weakens Nike’s position in football and gives On a high-profile platform as it

Why it matters

The deal gives On credibility in a new sport while forcing Nike to defend its dominance through a smaller group of marquee athletes.

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10:30 AMAl Jazeera

Real Madrid’s Kylian Mbappe ends Nike partnership to join Swiss brand On

Summary

Kylian Mbappe has ended his partnership with Nike and joined Swiss sportswear brand On. The deal comes as On prepares to launch its first football boots next year and appoints Thierry Henry as its football director.

On is moving from running and lifestyle products into football, using Mbappe’s profile to establish

Why it matters

Mbappe’s switch gives On immediate visibility as it enters football and intensifies competition in the sportswear market.

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9:57 AMFinancial Times

Swiss sports brand On signs Kylian Mbappé in blow to Nike

Summary

On has signed Kylian Mbappé to a long-term partnership modeled in part on its relationship with Roger Federer. The deal targets the French football star as a major face of the brand.

Mbappé's move gives On immediate credibility in football and removes a globally recognizable athlete from

Why it matters

On is using a marquee athlete to accelerate its expansion into football and challenge Nike's dominance in sports endorsements.

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4 stories · 4 sources

8:18 PMWWD

Steven Kolb Resigns as CEO and President of the CFDA After PETA Incident and Leave of Absence

Summary

Steven Kolb has resigned as CEO and president of the CFDA after a PETA-related incident and a leave of absence. He led the organization for 20 years.

Kolb's departure ends a two-decade leadership era at the CFDA under circumstances that put institutional

Why it matters

The CFDA must replace a long-serving leader while rebuilding confidence in its governance.

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12:00 PMWWD

Glenn Martens to Exit Diesel, Remain at Maison Margiela

Summary

Glenn Martens will leave Diesel after its spring 2027 runway show, ending his six-year tenure as creative director. He will remain at Maison Margiela.

Diesel must now replace the designer who shaped its direction for six years, while Martens

Why it matters

Diesel's next appointment will determine whether the brand can sustain Martens' momentum or needs a broader repositioning.

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1:33 PMWWD

EXCLUSIVE: Études Studio Seeks New Investor as It Enters Judicial Restructuring

Summary

Paris-based men's brand Études Studio is seeking a new investor while entering judicial restructuring. The company plans to continue operating and pursuing a Paris flagship.

The restructuring puts financing and expansion plans under pressure, but it also gives the brand

Why it matters

Études Studio's next phase will test whether an independent fashion label can preserve its retail ambitions while under financial protection.

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6:33 PMWWD

Kim Kardashian Celebrates the Opening of New Skims Flagship Store Wearing Ludovic de Saint Sernin Mermaid Gown in London

Summary

Kim Kardashian marked the opening of Skims’ new London flagship in a mermaid gown by Ludovic de Saint Sernin. Kardashian and the designer are also set to launch a Skims collaboration in October.

The London opening turns a retail event into a preview for Skims’ next growth lever:

Why it matters

Skims is using physical retail and designer partnerships to move from category leader to broader fashion label.

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5:31 PMBloomberg Markets

Shoppers Rediscover Joy of Dressing Up, Suit Sales Jump

Summary

Suit sales are rising as men and women return to more formal clothing and embrace dressing up. The trend signals renewed interest in tailored pieces after a period dominated by casualwear.

The jump in suit sales marks a change in consumer priorities: polish and occasion now

Why it matters

A sustained return to suits could reset fashion’s balance between casual convenience and visible presentation.

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10:45 AMWWD

Adobe Firefly Reveals Fashion Trends

Summary

Adobe is using Firefly prompting data to track the fashion styles consumers are actively imagining. The data offers a near real-time view of emerging visual preferences.

Prompt activity gives brands an early signal of demand before trends appear in sales data

Why it matters

Generative AI is becoming a new source of fashion intelligence, with the potential to influence what brands design next.

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3:21 PMWWD

Roger Vivier, Manolo Blahnik Help Celebrate Bergdorf Goodman’s 125th Birthday With Special Shoe Collections

Summary

Bergdorf Goodman’s 125th anniversary is being marked with special footwear collections from Roger Vivier, Manolo Blahnik, and other luxury names, including a 10-piece Roger Vivier capsule.

The anniversary gives the department store a reason to convert heritage into limited-edition product and

Why it matters

The capsules turn a store milestone into a product strategy that can drive traffic, scarcity, and brand relevance.

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11:37 AMWWD

Alaïa’s Six Pieces for Bergdorf Goodman

Summary

Alaïa has created a six-piece capsule collection for Bergdorf Goodman. The release is part of the special product commissioned for the retailer's 125th anniversary.

The capsule gives Bergdorf exclusive product while linking Alaïa's brand equity to the retailer's anniversary

Why it matters

The collaboration shows how luxury retailers are using exclusives and milestone events to reinforce differentiation.

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Other Developments

A curated list of other prominent stories from this day.

8:01 PMWWD

Christina Aguilera Does Sultry Glam Paired with Silk Versace Gown at 20th Anniversary Gala of the Prince Albert II of Monaco Foundation

Summary

Christina Aguilera attended the Prince Albert II of Monaco Foundation's 20th anniversary gala in a silk Versace gown. Her makeup and styling followed a polished, quintessentially Hollywood glamour approach.

The look relies on a tightly coordinated combination of a high-impact designer gown and classic

Why it matters

Aguilera's appearance shows how established Hollywood codes remain effective on the high-profile charity circuit.

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7:12 PMWWD

Heidi Klum Celebrates HeidiFest 2026 in Two Pairs of Pumps with Naomi Campbell & Husband Tom Kaulitz

Summary

Heidi Klum celebrated HeidiFest 2026 with Naomi Campbell and her husband, Tom Kaulitz, wearing two pairs of pumps. Klum's daughter, Leni, also attended.

The event functioned as both a personal celebration and a fashion-centered gathering, with Klum using

Why it matters

Klum turns a branded personal event into a platform that connects fashion visibility with celebrity-network reach.

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7:06 PMWWD

Mr Porter and Stone Island Bring Eddie Huang’s BaoHaus to L.A. for One Night

Summary

Mr Porter and Stone Island brought Eddie Huang's BaoHaus to Los Angeles for a one-night dinner at Chez Jay in Santa Monica. Huang created a special menu for the brands' creative community.

The collaboration uses food and a limited-time setting to translate fashion partnerships into a more

Why it matters

Fashion brands continue to use hospitality and cultural partnerships to deepen relationships with influential audiences.

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6:31 PMWWD

Lili Reinhart Goes Grunge in One of Valentino’s Most Popular Studded Styles While in New York

Summary

Lili Reinhart wore Valentino’s Rockstud sandals in New York, styling the signature studded design with a grunge-inspired look. The appearance puts one of the house’s most recognizable accessories back in the spotlight.

The look shows how a luxury house can extend the life of a proven signature

Why it matters

Long-running accessories remain valuable when new styling keeps them culturally visible.

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5:49 PMBloomberg Markets

'Dressing The Man', 'Preppy Handbook': Must-Read Fashion Books

Summary

A discussion of essential fashion books focuses on titles including Dressing the Man and The Official Preppy Handbook. The selections span practical advice and the cultural codes that shaped modern dress.

The value of these books lies in fashion’s shift from seasonal product to a system

Why it matters

Fashion’s current appetite for heritage and dressing advice is reviving old style authorities.

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5:07 PMWWD

Carolina Herrera Shows at Crystal Charity Ball Event Ten Best Dressed Women of Dallas Event at Neiman’s

Summary

Carolina Herrera appeared at the Crystal Charity Ball’s Ten Best Dressed Women of Dallas luncheon at Neiman Marcus. The event was the final edition held at the historic downtown Dallas flagship before its planned closure at the end of September.

The store’s closure gives a longstanding fashion institution a final civic and social role before

Why it matters

The farewell captures the loss of a physical retail anchor and the social ecosystem built around it.

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4:27 PMWWD

Waterproof Without Forever Chemicals, Bam Launches ‘Any Weather Mac’

Summary

Bam has introduced the Any Weather Mac, a waterproof coat designed without forever chemicals and with sustainability considered through the end of its lifecycle.

The shift is from treating waterproofing as a performance feature to designing the garment around

Why it matters

The coat tests whether lower-impact waterproof apparel can compete on performance while reducing its long-term waste and chemical burden.

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4:01 PMWWD

Ashley Williams Spring 2027: World of Interiors

Summary

Ashley Williams turned familiar household objects into clothing and accessories for Spring 2027, drawing on the unsettling domestic world of “What’s Eating Gilbert Grape.”

The collection moves fashion’s focus inward, making private, ordinary interiors the source of its visual

Why it matters

The collection shows how designers can extract fresh ideas from everyday objects and emotionally charged domestic references.

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3:38 PMWWD

Asics Made a Running Shoe So Chill It Put ‘Slow’ in the Name

Summary

Asics has introduced the Gel-SlowCush, a 48-millimeter-stack shoe built for low-intensity movement rather than speed-focused running.

The shoe expands running footwear further into walking, recovery, and comfort, where maximal cushioning matters

Why it matters

Asics is betting that the next growth area in running shoes is everyday comfort, not faster performance.

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2:57 PMWWD

Maximilian Raynor Spring 2027: A Garden of Envy

Summary

Maximilian Raynor’s first commercially available collection builds on a playful rivalry between ginger roots and silvered elderflowers, translating garden imagery into fashion.

The collection marks a shift from graduate-level experimentation toward a product designed to enter the

Why it matters

Raynor is moving from emerging designer promise to the harder test of building a sellable fashion business.

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2:42 PMWWD

The Best Sneakers for Supination to Buy Online Now

Summary

The guide recommends neutral, cushioned sneakers from brands including Brooks and Nike for people who underpronate, or supinate, while shopping options available online.

The advice reflects a shift toward more personalized footwear guidance based on gait and cushioning

Why it matters

Gait-specific shopping advice helps consumers avoid mismatched shoes and gives performance brands another way to capture everyday buyers.

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12:50 PMWWD

Selena Gomez Goes From Sheer Black Pumps to White Stilettos in 24 Hours

Summary

Selena Gomez wore mesh black heels with capri pants, then switched the next day to Gianvito Rossi pumps with sculptural cream separates. The two looks presented contrasting approaches to current occasion dressing.

The rapid change shows how celebrity styling can give multiple footwear silhouettes visibility within a

Why it matters

Gomez's back-to-back looks demonstrate how celebrity dressing can accelerate attention across adjacent fashion trends and brands.

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12:13 PMWWD

French Heritage Brand Aigle Launches New ‘Lifeproof’ Footwear Line Built for the Outdoors

Summary

Aigle has launched a Lifeproof footwear line designed to connect urban life with outdoor use. The collection reflects the brand's focus on products that move between city and nature.

Aigle is targeting consumers who want technical utility without separating outdoor gear from everyday wardrobes.

Why it matters

The line competes for the growing market between performance footwear and urban lifestyle shoes.

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12:10 PMWWD

Peter Arnold Promoted to President of Fashion Scholarship Fund

Summary

Peter Arnold has been promoted to president of the Fashion Scholarship Fund after serving as its executive director since November 2018. The move elevates a leader with nearly seven years of experience at the organization.

The promotion gives the fund continuity as Arnold moves from day-to-day leadership into its top

Why it matters

The leadership change keeps the scholarship fund's strategy anchored in an experienced internal operator.

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11:22 AMWWD

EXCLUSIVE: The Reawakening of Talbots

Summary

Talbots is modernizing its image and increasing its visibility while preserving its classic American style. The effort aims to refresh the enduring women's specialty retailer without abandoning its core identity.

Talbots is pursuing relevance through repositioning rather than a wholesale break with its heritage. The

Why it matters

Talbots' strategy reflects the broader retail challenge of updating a legacy brand without weakening the loyalty that sustains it.

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11:16 AMWWD

Camiel Fortgens Turns the Asics Gel-Cumulus 16 Into a Mary Jane and Velcro Sneaker

Summary

Camiel Fortgens has reworked the Asics Gel-Cumulus 16 into Mary Jane and Velcro versions as part of Asics SportStyle's Crafts for Mind program, which supports mental wellbeing.

The collaboration shifts the Gel-Cumulus 16 from a conventional running silhouette toward more fashion-driven, adaptable

Why it matters

The project shows how sneaker collaborations are expanding beyond branding into silhouette redesign and cause-linked product storytelling.

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10:26 AMWWD

The ‘Ugly Shoe’ Trend Is Back for Fall, With New Styles Dropping Daily — Shop Our Favorites

Summary

The so-called ugly shoe trend is returning for fall, with brands releasing new styles that favor eccentric or deliberately unfashionable shapes. The article presents a selection of current styles for shoppers.

The revival shows how fashion continues to turn practical, nostalgic, or awkward footwear into a

Why it matters

The trend gives footwear brands another route to differentiate products in a crowded and increasingly comfort-driven market.

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10:05 AMWWD

EBay’s Endless Runway Spotlights British Fashion Fixtures’ Forever Pieces

Summary

EBay's Endless Runway auction featured enduring pieces contributed by British fashion figures including Adwoa Aboah, Harry Lambert, Daisy Edgar-Jones, and Charles Jeffrey. The event placed personal and lasting wardrobe items at the center of the sale.

The auction positions resale as a channel for cultural relevance, not just a discount marketplace.

Why it matters

The event links celebrity influence with resale, reinforcing secondhand fashion's shift toward curation and identity.

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