Fashion’s Green Transition Has a Buyer-Supplier Disconnect
Summary
Fashion suppliers are being pressed to make costly emissions cuts while brands often hesitate to offer the long-term purchasing commitments needed to justify those investments. New financing and contracting models could distribute the risk, but they require buyers to commit.
The central constraint is shifting from ambition to cost allocation: suppliers carry the upfront burden
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Fashion’s climate targets will fail unless brands turn purchasing promises into enforceable financial support for suppliers.