Hollywood’s ‘new business model’ comes into view as Gen Z shows a moviegoing taste that combines ‘fast food and fine dining’
Summary
Movie theaters sold nearly 249 million fewer tickets than in 2019, yet summer box office reached a record $4.7 billion. Younger moviegoers are combining frequent interest in accessible, commercial films with demand for premium event releases.
The market has shifted from maximizing attendance to maximizing the value of each visit. Gen
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The industry’s recovery depends less on returning to old attendance levels than on pricing and programming theaters around polarized demand.