Broadcast Emmy Woes, Lots of Martin Short, Bad Bunny and Other Trivia From 2026’s Nominations
The 2026 Emmy nominations underscored how little broadcast networks now matter in the top series races: across drama, comedy, and limited/anthology series, only ABC’s “Abbott Elementary” made it into the major categories. The nomination list also leaned heavily on a small set of high-profile talent and buzzy names, including repeat recognition for Martin Short and visibility for pop-culture figures like Bad Bunny. Awards attention increasingly functions as a streaming marketing asset, leaving broadcast with less cultural proof to sell viewers and advertisers.
