Don’t screw this up, Marvel
Summary
Spider-Man: Brand New Day reportedly passed $1 billion worldwide in under a week and set Hollywood’s biggest opening weekend. The performance underscores the value of Spider-Man to Sony and the importance of Marvel’s partnership with the studio.
The film’s record-setting results strengthen Sony’s incentive to retain control of the Spider-Man rights and
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Spider-Man’s scale gives Sony leverage and raises the stakes for every future Marvel collaboration.