My 2 a.m. ‘Odyssey’: Inside the Sold-Out, All-Night Screening of Christopher Nolan’s Epic
Summary
A sold-out, overnight screening of Christopher Nolan’s "The Odyssey" drew audiences willing to endure extreme heat and an all-night schedule for a theatrical event. The account portrays the screening as a communal endurance experience as much as a movie showing.
Why it matters
Eventized screenings are a practical strategy for theaters to restore pricing power and attendance for big films.