‘Supergirl’ Falters at the Box Office, Testing DC Studios’ Reboot
Summary
Weekend box office rose 21 percent versus the same period last year, but the high-budget “Supergirl” opened below expectations in second place with an estimated $38 million. The soft debut raises questions about audience demand for DC’s rebooted slate despite a stronger overall marketplace.
Why it matters
A weak launch for a cornerstone superhero title can reset investor and exhibitor confidence in DC’s reboot and reshape how aggressively studios greenlight and market the next wave of franchise films.