12:00 AMFinancial Times
Napa Valley’s hangover
Summary
Declining alcohol consumption is pressuring Napa Valley’s wine industry, with vineyards being removed and some winemakers facing bankruptcy. The downturn is challenging the region’s business model and its status as a global wine destination.
Lower demand is now reaching the production base, not just tasting rooms and retailers. Vineyard
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Napa’s troubles signal a broader structural shift in alcohol demand that could pressure producers, retailers, and agricultural land markets.