Inside PepsiCo's North America Turnaround Plan: Cost Cuts, Smarter Execution, Integrated Logistics
Summary
PepsiCo is pursuing a North American turnaround built around cost reductions, better execution and more integrated logistics. CEO Ramon Laguarta said the company is performing well in hydration and energy beverages but is underperforming in soft drinks.
PepsiCo’s problem is uneven category performance, not a broad collapse across beverages. The plan directs
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PepsiCo must improve soft-drink performance without sacrificing the beverage categories that are already growing.