‘Miami-Dade County is not Vice City’: GTA 6 is taking over Miami—and dividing the county
Summary
Rockstar is turning Miami into a real-world launchpad for GTA 6, spending nearly $1 million on a rooftop sign at the Miami Heat’s arena and adding a blimp, wrapped supercars, and free museum admission to the buildup. A county vote on Oct. 20 could determine how much further the promotional takeover goes.
The campaign is blurring the line between game setting and actual city, which is exciting
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GTA 6’s rollout is becoming a real civic and cultural flashpoint in the Miami area, not just a gaming promotion.