High Console Prices Push Playstation and Xbox Sales to New Lows
Summary
PlayStation and Xbox console sales have fallen to new lows in 2026, according to Circana data. Rising prices appear to be making players think twice about upgrading or entering the current console generation.
The problem is not just competition between consoles. Hardware is getting harder to justify when
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Weak sales could pressure Sony and Microsoft to rethink pricing, bundles, and their broader hardware strategies.