Target Touts Jump in Traffic From AI Platforms as Sales Climb
Summary
Target reported a 3.6% increase in guest traffic and a 3.8% rise in comparable sales for its second quarter. Chief Executive Michael Fiddelke said digital traffic from AI platforms and emerging agentic commerce are contributing to the retailer's gains.
AI platforms are becoming a measurable customer-acquisition channel for Target, not merely a technology experiment.
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Target's results offer an early signal that AI assistants may start changing how shoppers discover and buy products.