Southwest Airlines ChatGPT Plugin Opens New AI Flight Shopping Channel
Summary
Southwest launched a ChatGPT plugin that lets customers discover destinations and shop for flights through an AI conversational interface.
Southwest is placing flight discovery inside a channel that can shape travel decisions before customers
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
Airlines are beginning to compete for demand inside AI assistants, not only through websites, apps, and traditional search.