When AI Becomes the Travel Agent, Who Owns the Journey?
Summary
AI is changing travel from a consumer-facing search process into an automated system that can shape bookings, payments and post-sale service. The shift raises questions about which companies control the customer relationship and remain responsible for fraud, compliance, refunds and support.
The decisive change is that AI can now mediate the full travel transaction rather than
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AI could redistribute power and liability across the travel industry by separating the interface travelers use from the companies that fulfill and support their trips.