Trip.com Killed Tool at the Center of China’s Antitrust Case — and It’s Already Hitting Profits
Summary
Trip.com eliminated a commercial tool targeted by China's antitrust regulators, and the change is already weighing on profits. The company now needs to maintain hotel supply, growth, and competitive position without tactics regulators deemed abusive.
Regulatory enforcement is removing a key lever Trip.com used to secure inventory and pricing power,
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China's platform rules are directly reshaping OTA economics, with immediate consequences for margins and hotel distribution power.