Travel and hospitality faced a double squeeze from regulators and platforms. China’s massive antitrust penalty against Trip.com and protests in Mallorca showed governments rewriting rules on everything from OTA power to visitor capacity, while Amazon’s booking test with Priceline and JetBlue’s fare overhaul revealed companies racing to capture travelers earlier and monetize them more precisely.
The net effect was an industry adjusting to tighter political limits even as it experiments with new interfaces and pricing structures.