World Cup Host Cities Are Spending Millions to Tell Wary Tourists: You’re Welcome Here
Summary
U.S. World Cup host cities are investing heavily in marketing campaigns to reassure international visitors and counter growing hesitation about traveling to the United States. The campaigns use promotional videos and messaging aimed at restoring confidence and driving bookings ahead of the tournament.
Why it matters
If sentiment suppresses inbound travel, even a global mega-event will not automatically translate into hotel occupancy and visitor spending.