6:15 PMBBC
Modi spent years building his strong image - why is he making Gen Z reels now?
Summary
Narendra Modi is adopting a more casual online persona, including content aimed at younger audiences through Gen Z-style reels. The shift has attracted attention from young Indians but also prompted scepticism.
Modi is moving beyond his carefully cultivated strongman image to make his digital outreach feel
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The shift tests whether Modi can turn youth-oriented digital performance into genuine political connection.