10:46 AMCNBC
Prediction markets and sports betting: How this UK exchange is trying to do both in the U.S.
Summary
Smarkets is entering the U.S. prediction market market while also seeking sportsbook licenses in individual states. The dual approach reflects uncertainty over how federal and state regulators will treat event-based trading tied to sports.
Smarkets is hedging against a fragmented regulatory landscape by pursuing both federal prediction-market access and
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The boundary between fintech trading platforms and sportsbooks is becoming a central regulatory and competitive battleground.