As Credit Tightens, FinTechs Look to Deposits for Growth
Summary
Digital-first lenders are pushing high-yield savings products to bring in retail deposits as rates remain uncertain and wholesale funding gets pricier. They want stickier customers and a cheaper, more durable funding base for lending.
Why it matters
Deposits lower funding costs and raise switching costs, reshaping which fintech lenders can grow through a tighter credit cycle.