Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand that sells bottled drinks and powders through Whole Foods, Target and Amazon.
9:00 AMCNBC1 story from 1 source
Sunday, November 8, 2026
Day’s Recap is unavailable for this topic and date. Feel free to go through our curated list of stories below.
Other Developments
A curated list of other prominent stories from this day.
9:00 AMCNBC
Poppi founders are going after PepsiCo's Gatorade with new beverage startup Jetty
Summary
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand that sells bottled drinks and powders through Whole Foods, Target and Amazon.
The Ellsworths are moving from gut-health soda into the larger sports-hydration market, putting Jetty in
Unlock the full First Pass Analysis to get a better understanding of why this story mattersWhy it matters
A successful repeat-founder launch could show that consumer startups can use an acquisition exit to enter adjacent categories with built-in distribution and credibility.
Make it yours
Build Your First Pass.
Pick your topics, set your cadence, and receive your personalized First Pass in your inbox. It’s that simple!