Teen Beauty Spend Is Up, as Is Rhode’s Stock, Piper Sandler Survey Shows
Summary
Piper Sandler's annual teen survey found that spending on skin care and cosmetics rose 5 percent. Rhode, Hailey Bieber's brand backed by E.l.f. Beauty, appeared in the survey for the first time as its stock also gained.
The 5 percent spending increase signals continued resilience in teen beauty demand, especially for brands
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Teen spending trends provide an early read on beauty demand and strengthen the case for E.l.f.'s investment in high-profile, digitally native brands.