Beyond Checkout: Prepare Your Brand for 2D Barcodes
Summary
Retailers are upgrading point-of-sale systems to scan 2D barcodes, but brands should begin preparing before any mandatory switchover date. The transition will affect how companies manage barcode-enabled product information and retail execution.
Retailer investment is creating pressure for brands to act before regulation or industry deadlines force
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Early preparation can turn 2D barcodes from a compliance project into a smoother retail and product-data transition.