Innovation Propels e.l.f's Beauty Success
Summary
e.l.f. Beauty attributes much of its rapid growth to developing products and bringing them to market quickly. CFO Mandy Fields explains how the finance team supports the company's innovation process.
Finance has moved beyond budgeting and controls to become part of e.l.f.'s product-development engine. That
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e.l.f.'s growth model depends on turning financial discipline into a speed advantage in a crowded beauty market.