The cult $4.99 rotisserie chicken defying inflation
Summary
Costco has built its own poultry-processing operation and tightly managed supply chain to preserve the $4.99 price of its popular rotisserie chicken. The strategy keeps the item affordable, but higher costs for feed, labor, transportation, and production continue to pressure the economics.
Costco is treating the chicken as a traffic-driving loss leader rather than a standalone profit
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The chicken shows how retailers are using supply-chain control and selective subsidies to defend consumer trust in an inflationary market.