World's biggest spirits maker pops 4% on $1 billion cost-cutting plan
Summary
Diageo shares rose 7% after the spirits company announced a cost-cutting program expected to deliver about $1 billion in savings. The program will carry $1.2 billion in costs, as the maker of Johnnie Walker, Captain Morgan and Guinness seeks to improve efficiency.
Investors are treating the savings plan as a credible response to pressure on spirits demand
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Diageo's rally shows that investors may reward aggressive efficiency measures even when they require substantial near-term charges.