1:37 PMAl Jazeera
Care for a dirty soda? How this drink trend became a US obsession
Summary
Dirty soda, a Utah-born combination of soft drinks with flavored syrups, cream, and other add-ons, has spread across the United States. Its growth reflects consumers' appetite for customization, social media-friendly products, and affordable alternatives to traditional nightlife.
A regional novelty has become a national beverage format, expanding the market beyond standard packaged
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Dirty soda shows how customization and social habits can turn a familiar packaged product into a fast-growing consumer category.