7:55 AMNPR Arts
Milwaukee's Schlitz Beer says goodbye after 177 years
Summary
Pabst Brewing has halted production of Schlitz, ending the run of a 177-year-old brand long marketed as "the beer that made Milwaukee famous." The decision effectively pulls Schlitz from active brewing, even if the brand name may persist as an asset.
Why it matters
A legacy brand shutdown signals continued consolidation and SKU rationalization in beer, with downstream effects on production planning, distributor economics, and retail assortment.