David Ellison Taps Mattel’s Ynon Kreiz to Be Co-CEO of Merged Paramount-Warner Bros.
Summary
Ynon Kreiz will leave his role as Mattel’s CEO after eight years to join David Ellison’s senior management team at Paramount ahead of its planned merger with Warner Bros. Discovery. His recruitment adds an executive with experience in brand management, licensing and entertainment expansion to the combined company.
Kreiz brings a consumer-products perspective to a merger that will need more than cost cutting
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The hire points to a strategy built around monetizing brands across multiple businesses, not just producing content.