Starbucks CEO Brian Niccol says next stage of turnaround focuses on cafe makeovers, customer experience
Summary
Starbucks is entering the next phase of its turnaround under CEO Brian Niccol, with the company focusing on cafe renovations and improving the customer experience.
The turnaround is shifting from diagnosis and operational repair toward visible changes in stores and
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Starbucks must show that physical and service upgrades can produce measurable sales gains, not just a more polished store network.