McDonald’s CEO turns to a trusted lieutenant with a turnaround record to revive its biggest market
Summary
McDonald’s CEO Chris Kempczinski has tapped Skye Anderson to lead efforts to restore sales growth in the company’s largest market. Anderson has handled difficult assignments before and will focus on improving the chain’s value proposition.
McDonald’s is relying on proven internal execution rather than a broad leadership reset to address
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The appointment puts McDonald’s most important market under a turnaround operator as consumers become more price sensitive.