Meta and Sierra Build Standard for How Personal Agents Interact With Businesses
Summary
Sierra, Meta and several technology, commerce and payments companies are developing the Personal Agent Protocol, an open standard for how personal AI agents interact with businesses. The protocol is expected to be published by the end of the month.
The industry is moving to standardize agent-to-business transactions before competing platforms lock in incompatible systems.
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The standard could determine who controls the interface between consumers and businesses as AI agents begin handling searches, purchases and support.