Samsung works to draw iPhone users to its foldables even as Apple enters the market
Summary
Samsung is targeting iPhone users with its foldable phones as Apple prepares to enter the category. The company is positioning its devices as an established alternative before Apple can redefine consumer expectations.
Apple's arrival will turn foldables from a niche Android product into a direct platform battle.
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Apple's entry could decide whether foldables become a mainstream smartphone category or remain a premium Android niche.